抖音英文 car 短频热潮背后，是真实需求还是营销噱头？

摘要： Of course! The word "car" on Douyin (the Chinese version of TikTok) is straightforward, bu...

Of course! The word "car" on Douyin (the Chinese version of TikTok) is straightforward, but the context, culture, and slang around it are very interesting. Here’s a complete breakdown.

The Direct Translation: 车 (chē)

This is the most common and direct translation for "car."

• Pronunciation: chē (sounds like "chuh")
• Meaning: Vehicle, car, automobile.

Example in a sentence:

• "我买了一辆新车。" (Wǔ mǎile yī liàng xīn chē.)
• Translation: "I bought a new car."

Slang and Internet Meanings of "车" (chē)

On Douyin, "车" is used in many slang ways that have nothing to do with an actual vehicle. This is the most important part to understand.

a. "开车" (kāi chē) - To "Drive the Car"

This is the most famous slang term. It means to start a "dirty joke" or a "lewd conversation."

• Literal Meaning: To drive a car.
• Slang Meaning: To initiate a conversation with sexual innuendo, to tell a "blue joke" (黄笑话), or to post suggestive content.

How it's used: Someone might comment under a video of a beautiful person: "可以开车了" (Kěyǐ kāi chē le), meaning "The jokes can start now." or "Time for the thirst comments."

Example:

• A user posts a video of a fitness model.
• Comment 1: "身材太好了！" (Great body!)
• Comment 2: "我来开车了啊，大家扶好！" (I'm starting the "car," everyone hold on tight!)

b. "上车" (shàng chē) - To "Get in the Car"

This means to join a trend, a challenge, a group buy, or an investment.

• Literal Meaning: To get in a car.
• Slang Meaning: To join something; to participate.

Common contexts:

• Joining a Group Buy (团购): "这个商品不错，有人一起上车吗？" (This product is good, is anyone getting on board to buy it together?)
• Joining a Trend/Meme: When a new sound or challenge becomes popular, people will say "上车" to mean they are participating.
• Investing (in stocks/crypto): Similar to "getting in on a stock." "这支股票要涨，快上车！" (This stock is about to go up, get on board quickly!)

c. "反向开车" (fǎn xiàng kāi chē) - "Reverse Driving"

This is a clever twist on "开车." Instead of telling a dirty joke, you do the opposite: you tell a wholesome, clean, or pure joke to counteract the "dirty" comments.

• Meaning: To post a wholesome or innocent comment to "cleanse" the comment section.

Example:

• A video is getting a lot of suggestive comments.
• A user might comment: "我来反向开车，祝博主天天开心，身体健康！" (I'm doing some "reverse driving." Wishing the creator happiness and health every day!)

d. "老司机" (lǎo sī jī) - "Old Driver"

This term means an "experienced person" or a "veteran" in a specific field, especially one who is very knowledgeable and can share "insider" information.

• Literal Meaning: An old, experienced driver.
• Slang Meaning: A veteran, an expert, a pro.

Common contexts:

• In Gaming: An "old driver" is a pro gamer who knows all the tricks.
• In Hobbies/Fandoms: An "old driver" in a K-pop fandom knows all the members' trivia, discography, and inside jokes.
• In General: Someone who has seen it all and isn't shocked by anything (often used alongside the "开车" context).

Example:

• A new fan asks a basic question about a celebrity.
• A reply might be: "别问，问就是老司机。" (Don't ask, just know that I'm a veteran fan.)

Hashtags (话题标签)

You can search for these hashtags on Douyin to see content related to these meanings.

• #汽车 (qìchē): The standard hashtag for cars. You'll see car reviews, driving footage, and luxury car content.
• #开车 (kāichē): A mix of actual driving videos and a lot of humorous or suggestive content, as the slang is so prevalent.
• #老司机 (lǎo sījī): Used for videos where someone is showing off an expert skill, whether it's gaming, cooking, or any other hobby.

Summary Table

In short, if you see "车" on Douyin, always consider the context. It's rarely just about a car